Game Director & Producer — Based in Italy

DANIELE
La Norcia

10+ years crafting racing and driving games from realistic simulation to arcade thrills. I turn speed into stories players never forget.

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Daniele La Norcia
About Me

The Vision
Behind the Game

I'm Daniele La Norcia, a Game Director and Producer with over 15 years of experience and 20+ projects completed. What drives me as a producer is the challenge of bringing a project to completion, from prototype to launch, and the complexity of managing numerous moving parts often pushed to their limits. A lot like running an F1 team.

As a Game Director, my focus is to deliver an immersive experience that allows the player to truly feel like they're "at the wheel of their own story" in full control, fully present, fully engaged.

15+
Years of Experience
20+
Projects Completed
10+
Shipped Titles
Selected Works

Projects

🏆 PICO 2025 Store Awards — Nominated Best Sim Game
Official VR Racing Sim — Executive Producer & Game Director
VRider SBK
The official VR game of the World Superbike Championship. Built from a core team of 4 in prototyping to a 20+ person operation, shipped on 4 VR platforms within 12 months. From designing immersion-first VR game systems to pitching for funding and managing the full production lifecycle — this project is everything I love about this job.
Meta Quest PSVR2 SteamVR Pico Team 20+ 2024
Watch on YouTube
Official Mobile Racing — Producer & Game Director
SBK OMG
The foundation stone for VRider SBK. A fun, fast-paced mobile racing experience built with tight time and budget constraints — and a highly motivated team that delivered beyond expectations.
iOS Android 2021
Racing Sim — Producer & Lead Designer
Assetto Corsa Mobile
A highly ambitious B2B project for 505 Games — pushing the limits of racing simulation on mobile. Working alongside extraordinary professionals on a large-scale production, navigating complex technical and licensing challenges to bring one of PC racing's most respected IPs to iOS.
iOS 505 Games B2B 2021
Expertise

Skills & Tools

🎮
Game Direction
Defining and maintaining creative vision across the full development cycle. Designing game systems, mechanics and player experience always anchored to the question: how will this make the player feel?
Creative Vision Game Design Systems Design Player Experience
📋
Production
Managing the full production lifecycle from prototype to post-launch. Sprint planning, backlog management, cross-team coordination, budget tracking and milestone delivery: keeping all moving parts in sync under pressure.
Agile / Scrum Hybrid solutions Scheduling QA
👥
Team Leadership
Building and guiding multidisciplinary teams, from small ninja units to 30+ person operations. Focused on creating the conditions where talented people do their best work.
Hiring Mentoring Stakeholder Mgmt B2B & B2C Relations
⚡
Prototyping
Turning concepts into playable ideas fast, whether on paper, in Unity, or with custom tools. Prototyping is where creative risks get taken cheaply and the best ideas prove themselves before a single sprint is planned.
Unity Paper Prototyping Rapid Iteration Playtesting
🔧
Engine & Tools
Hands-on familiarity with the development pipeline enough to communicate fluently with engineers, spot bottlenecks early and make informed technical decisions alongside the team.
Unity Trello / Jira / Smartsheet / Clickup Custom tools Bug Tracking Tools
📊
Analytics & Market
Using data to sharpen design and business decisions. Competitor analysis, KPI tracking, user research and playtesting translating player behaviour into actionable insight.
KPI Tracking User Research Playtesting Competitor Analysis
🚀
Launch & Go-To-Market
End-to-end launch coordination across Console, PC, VR and Mobile platforms from press kits and trailer direction to store listings, community management and post-launch live ops.
Steam PSVR2 App Store / Google Play Meta Quest Store / Pico
🎓
Education
ABERTAY UNIVERSITY, DUNDEE: BA with Honours in Games Production Management
BBC Prototype Internship TPLD Top Modern University in Scotland Games Industry Hub
🏀
More about me
I enjoy staying active through basketball, football, and hiking. I really enjoy riding my motorbikes both on regular roads with my Moto Guzzis and off road with my dirtbike, and I love overlanding adventures with my kitted up Land Rover that combine travel and the outdoors.
Basketball Hiking Motorbikes 4x4
Contact
LET'S
BUILD
TOGETHER

Got a project in mind? Looking for a Game Director or Producer for your team? Contact me, I always reply.

Download Resume

[email protected]